In recent years, a movement has begun. It’s a movement that takes consumers away from large, impersonal big-box retailers and introduces them to the people doing business in their very own cities. These are local farmers, craftsmen, antiques dealers, and other product providers, with items made locally and sold on a small scale. When a consumer supports his local business owners, he enjoys benefits he can’t possibly get from shopping at national chains. Here are some top reasons to support your local entrepreneurs.
Improve the local economy.
When a consumer buys local, significantly more of that money stays in the community. In fact, one Chicago study found that for every $100 spent at a local business, $68 remained in the city while only $43 of each $100 spent at a chain retailer. Local business owners often have incentive to support other local businesses, patronizing local establishments for both business and personal reasons. Chain businesses, on the other hand, tend to get their supplies from corporate, as well as having store managers and employees that aren’t as personally invested in buying local. Local business owners are more likely to give back to your community. Beyond actual dollars being kept within your local community - which is significantly higher when dollars are spent at a local business vs. corporate one - small business owners are also more likely to "do good" for your community, as well. Small businesses deliver community character and economic advantages to the town they are positioned in, but also strengthen partnerships among neighbors, residents, other small business owners, community leaders and even schools by offering social and economic relationships. Many also support local causes, creating even more good within a community.
Know the people behind the product.
When you personally know the people behind the business where you’re buying local products and services, you